Blogs help break down the filters between the customer and the company allowing you to communicate rather than exclaim. This is great for business and it is becoming common fair that alongside your informative corporate website you have a fun talkative blog. I think blogs are brilliant at helping raise business profiles allowing you to quickly and cheaply keep your followers updated.
Of late I find myself enthralled with the creative angles being taken on traditional blogging, most notably so by the BBC. Not only does the BBC have a great array of blogs covering topics from politics to technology they seem to of really caught onto the interactive element that makes blogging so popular. Along side their much buzzed about show Sherlock they have created a blog page for Dr. John H. Watson that is written by the character and retells the stories from the show, ah but the genius does not end here, in the show Sherlock, Watson and other characters refer to the blog – I swooned at the brilliance of this.
I am by no means suggesting that a successful blog equates to it being written by a fictional character and then mentioned on TV but I think that there is a lot you can be take from how on the button this idea is. Having a blog that references current affairs, news stories and even TV shows makes it seem present, fresh and interactive.
Blogging regularly is proven to build readership so why not write about something that has happened recently or an article you read that interests you. Keeping your blog current, engaging and tangible means you will have some avid readers awaiting your next post.
Tags: Blogging, Laura, Marketing, Sherlock Holmes, Watson
I also loved the angle!
As any reader of the stories knows, they are written as the Memoirs of Watson. I was incredibly interested as to how the Beeb would treat this aspect of the Sherlock universe and was mighty pleased when the blog was mentioned.
What a fantastic treatment!