It goes with out saying that we love branding.
If we were to look at your business as the human body, the brand is the heart – it powers the rest of the body, the brain is the strategy behind the heart, but the brand still holds the key to the feeling of your business, and allows better communication with others.
The logo is the ‘skin’ of your business and it is the first impression you create so it is a vital part.
So, basically what I’m saying is that everyone, and everything can look tired, and outdated – people know you are there, they see you but take no notice – however, if a person was to have a ‘make over’ they turn heads and suddenly get noticed, and it is the same for your business.
A successful refresh of your logo and visual appearance can be the key to creating new business, even for an old product.
For example, changing the colour scheme and fonts can open doors. Because how the public sees use of colours in logo design changes, choosing new colours can represent the ideas of a company in a new way.
Logos can also be a great way to influence public opinion. If there is an event that an entity would like to put into the past, both new management and a new logo create a sense of a “fresh start”. This has been used for decades to recover from poor public opinion.
In the end, re-branding with a new logo can create some great public relations. This can be used as a springboard into more public interest. This then transfers into more interest as well as likely revenue.
It is important to remember that a new logo does not mean you have a new brand – there is more to branding than just a logo. If you think you’d like a makeover, please let me know, we can arrange a brew and a chat.
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